TRADING GOOD IDEAS…THAT IS WHAT WE DO.

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  • Penguin Random House Arden: Whatever You Think, Think the Opposite

Arden: Whatever You Think, Think the Opposite

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The inspired follow-up to the international bestseller "It’s Not How Good You Are, It’s How Good You Want to Be." 

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The inspired follow-up to the international bestseller It’s Not How Good You Are, It’s How Good You Want to Be
 
Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden–a cult figure in the worlds of advertising, art, design, and marketing–Whatever You Think, Think the Opposite offers a new way to approach business and life.

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