Arden: Whatever You Think, Think the Opposite

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The inspired follow-up to the international bestseller "It’s Not How Good You Are, It’s How Good You Want to Be." 

C$22.00
Brand:
Penguin Random House
EAN:
9781591841210
Reviews:
Stock:
In stock (5)

Product description

The inspired follow-up to the international bestseller It’s Not How Good You Are, It’s How Good You Want to Be
 
Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden–a cult figure in the worlds of advertising, art, design, and marketing–Whatever You Think, Think the Opposite offers a new way to approach business and life.